True Conspiracy

Brining you the latest news on conspiracy theories and exposing a big web of lies governments and transnational corporations create to fool us.

Sunday, July 13, 2014

5 Email trends that will affect you and your business

1. Usage for personal communications is on decline 

Less than 40% emails in an average inbox are from other human beings according to Yandex (Europe’s biggest email provider). And that’s AFTER filtering spam out. The rest are ‘automatic messages’ – registration confirmation, notifications of different sorts, newsletter and e-commerce related messages, including coupons. When is the last time you wrote an email to your close friend or relative? Probably a while ago. Chances are you use Facebook, Skype, Facetime, iMessage or Snapchat to communicate with those who are closest to you. 

2. The rise of email-less collaboration. 

Over two billion dollars have been invested in tools built specifically to replace email at work. Yammer was bought by Microsoft for a cool 1.2 billion dollars. Jive Software raised over $160 million dollars through IPO in 2011. Facebook cofounder Dustin Moskovitz left the “mother company” and raised over 30 million dollars to create Asana - project management solution with the slogan ‘Teamwork without email”. Citrix has purchased Podio for more than $50 million. Atlassian and Slack are taking a swing at email. And it’s working. You don’t have to convince Generation Y that there are better ways to collaborate then send emails back and forth. Or that Dropbox is a better way to share files than attaching them to emails. 

3. Email marketing is …sick 

Is email marketing dead? Email marketers will try to convince you otherwise. We are not trying to start holy wars here. But email marketing has been under a lot of pressure lately. The problem is this – you can still use email rather effectively to market to your existing clients or prospects, especially the ones that you’ve recently acquired. That works well. However, you can no longer use email marketing to attract new customers. Renting email lists or buying advertising in email newsletters no longer works, as most marketers can attest. Nor does creating squeeze pages in hopes of creating a large mailing list – by some estimates more than 85% of subscribers stop reading newsletters they subscribed to within 12 months. To quote the aforementioned Muskovits: “We’ve hit peak email”. And really that’s OK. We’ve been there with snail mail, with radio, television and print. Things change. Insisting that you can still make a ton of sales through fax blasting just like you did in the 1980s isn’t a good strategy (hint: just google ‘social CRM’). 

4. Email goes mobile 

According for Litmus, 41% of all emails are now opened from smartphones or tablet PCs. For Gmail than number even higher – 68%. This mobile trend has a lot of implications and not just mobile-friendly email formatting. You’ve probably noticed that when people respond to your emails from their phones, the answers tend to be very short. And since mobile phone is usually with a person 24/7, this blurs the line between personal time and work. Should you answer an email you received from your co-worker on Sunday evening right away or should you wait until you get to work on Monday? 

5. The rise of Intelligent Inbox 

Rules and filters for your email client are nothing new. But very few people actually use them. With ‘intelligent inbox’ there are very few rules that you need to set manually. The rest is done automatically. Intelligent inbox knows when you receive Facebook or Twitter notification and puts them in Social folder. They know when you receive PayPal receipts or coupons. And they respond to your behavior. For example if subscribed to a newsletter and actually read it – it will be treated as important. But once you stop reading it and skip a few, it’ll be moved to ‘Rest’. The leaders of Intelligent Inbox are Sanebox and Gmail, but there are a lot of other companies who think out of the box about the inbox. Some companies, like Streak, think about the inbox as CRM, while others, like Flow or AnyDo, believe that you should be able to convert emails to tasks with one click. And that’s just the beginning. 

See also: 

- Email lifehacks from a productivity guru who checks his inbox only twice a week 
- Why your enterprise social collaboration strategy failed and what to do about it 
- Seventeen free remote employee management tools you should be using 
- Bitrix24.Mail - free company mail server inside your intranet 
- Free online HR tools

Use promocode TIP10 when registering your free Bitrix24 account to get extra 10GB

Saturday, May 10, 2014

What is mobile HRMS?

#4 – Mobile HRMS

While mobile HRMS is currently not the most popular social HR tool, as smartphones and tablets become ubiquitous, it’s only natural for HR professionals to expect that their human resources management system is mobile enabled. Mobile HRMS solutions still vary from vendor to vendor in terms of features available, but a typical mobile human resources management system comes with:

Employee directory

Mobile employee directory lists all current employees in alphabetical order and lets you quickly find necessary person.

Employee profile

Employee profile contains employee name, photograph, contact information, current position, department, birthday, skills and other information. Most mobile HRIS solutions allow you to contact (call or send a message) employee directly from the profile page.

Mobile intranet
If your HRMS combines features if intranet and HRIS (human resources information system) as is the case with Bitrix24, you can use your mobile HRMS to access company intranet in order to read, post and comment on recent intranet activities.

Calendar and tasks

Scheduled events and tasks are accessible by employees in Bitrix24 mobile HRMS.

Chat and instant messages

In most mobile HRMS solutions employees can send private messages and participate in group chats, making it a secure alternative to WhatsApp and other group messengers.


You can also use mobile HRMS to access personal, group or company files. This is very convenient when you are away from your work PC and need to look at someone’s resume urgently.

Bitrix24 HRMS is 100% free for up to 12 users.

See also:

Social HR Explained - Social Intranet
Social HR Explained - Employee Self Service
Social HR Explained - United Communications
Social HR Explained - Mobile HRMS
Social HR Explained - Social Task Management
Social HR Explained - Social Document Collaboration

Sunday, March 30, 2014

10 Ways To Boost EShop Sales

Tip of the day - Need company name? Try crowdsourcing

"At Squarespace, we noticed that the things that make a big difference can seem very small," Atkinson said. "For instance, changing the color of a button on our site increased sales. We also found that you can double conversions just by moving some key phrases from the left side to the right."

Based on data SumAll collected, here are 10 tips for turning traffic into sales:

1. "My" works better than "your." "'Start my free trial now' will get more clicks than 'Start your free trial now'," Atkinson says. "The word 'my' suggests to people that it's already theirs, so why not claim it?"

2. If your service is free, emphasize that. Adding "100% free" or "Get started for free" will always help boost conversion. When SumAll added "100% free" to its site's headline, sales jumped by 18%.

3. Reassure potential customers that privacy is respected. When asking for an email address, "make sure to clearly state that it's for your eyes only -- for example, 'We won't ever sell your information. We hate spam too'," Atkinson says.

4. Use active phrases on buttons. "Don't ever label buttons with the word 'Submit'. It isn't descriptive enough," said Atkinson. "Instead, make sure the button says something like 'Get instant access'."

5. Colors matter, and orange buttons encourage people to buy. The reason behind it is a bit of a mystery, but Atkinson thinks it's partly because "sites like Amazon and eBay have so popularized orange buttons that they've become what people expect."

6. Placement matters. On your homepage, make sure images and videos are on the left, while the call to action is on the right. "Western audiences tend to read from left to right, so this simple tweak is surprisingly effective," Atkinson said. At SumAll, this one change boosted conversion by 5%.

7. Personalize recommendations. Use product badges to indicate when something is "new" or a "staff pick" or "just for you." Small as it seems, it goes a long way toward encouraging browsers to buy.

8. Be consistent. Make sure the copy and design of your advertising matches the copy and design of your site, Atkinson advised. "Breaking this continuity, which is a kind of 'scent trail' between ads and online pages, can seriously hurt conversion."

9. Be cautious about using videos. "Those fancy videos startups love can cut both ways," Atkinson observed. SumAll has seen videos discourage conversion as often as they improve it, especially if they're too long. After about 90 seconds, potential customers tend to get bored and wander off.

10. Constantly test what works and what doesn't. Even basics like your company's slogan should be reevaluated. When SumAll changed the tag line on its site from "The world's best tracking tool" to the friendlier "All your social media in one place," conversions shot up by 60%.

[Via - CNNMoney]

What Is Social HR? What Is Social Intranet?
Social Collaboration Tips To Save You From Failure
Five Small Business Tools Leveraging The Power Of Social
Free Remote Employee Management Tools
Free Online Lead Management Tools

Saturday, March 08, 2014

Free Remote Collaboration Tools

It might sound as a cliché, which doesn't make it any less true, but the nature of workforce is changing. More and more people are telecommuting, working in geographically dispersed teams or hiring/offering their service as freelancers.
Try googling 'telecommuting tools' or 'remote employee management tools' and you get articles that recommend using 10 different tools for 10 different things - Skype for face-to-face meetings, Dropbox for file sharing, Google Docs for working with documents, and so on. That's the wrong way to go. If you want to manage your geographically dispersed team or teleworkers effectively, all the tools should be in one place easily accessible by everyone, just like they are in Bitrix24.
Here is a list remote employee management tools available in free Bitrix24 plan
1.     Private social network
2.     Group chat
3.     Videocalls and videoconferencing
4.     Telephony
5.     Group tasks and group projects (workgroups)
6.     Shared team calendars
7.     CRM and sales team management
8.     Lead management and email marketing
9.     Invoicing
10. Bitrix24.Drive for online storage and file sharing
11. Online document management with multiuser editing
12. Time tracking and employee workload planning
13. Daily planner
14. Team checklists
15. Workflow automation
16. Mobile workforce management
17. Employee self-service and HR tools
To repeat, these are all available to you at no cost as long as your team is 12 users or less (you can buy extra 12 users for just $25 a month, if necessary).
Here is a list remote employee management tools available in paid Bitrix24 plans or the self-hosted edition.
1.     Remote employee training and learning management
2.     Time management
3.     Work reports
4.     Extranet
5.     Helpdesk and ticketing
6.     Meetings and briefings
7.     Records management
Additional tools and integrations with third party solutions are available in Bitrix24 Marketplace and are provided by Bitrix24 partners.
Happy remote collaboration to you!

[Via - Free Remote Collaboration Tools]

What Is Intranet 2.0?

Webex WebOffice Shuts Down

Google Sites Alternatives

Self Hosted Podio For Collaboration

What Can I Use Instead Of Wiggio?

Need Free Online Gantt Charts For Projects?

Wednesday, February 26, 2014

Best Internal Communication Tools

Bitrix24 is probably the best know free internal communications software. Essentially is a unified communications cloud platform that comes with free enterprise social networks, business chat, mobile messaging, videoconferecing, web phone calls and e-mail. What else could you want?The thing that appeals most to me as an IC professional is company news and mandatory announcements module and knowledge management module, though in fact Bitrix24 comes with over 35 different tools from document management, to shared calendars to program management and CRM. Bitrix24 is free for 12 users, addition all $25/mo gets you extra 12 users and if you pay $99/mo you get unlimited users, which is a darn good deal.
CoopApp came out before Bitrix24 (hence the ugly design) but inspite of not offering as many tools, it’s good at what it has been created for, namely keeping all your employees on the same page.
3. Google+ Hangouts
Great free videochat platform perfect for communicating with your employees who work in different offices or from home.
If you are in charge of brain storming and idea management and love mind maps, you’ll love MindMeister.  Unfortunately shared mind maps are available in the paid plans only.
UserVoice has been created with the idea of giving your customers a way to provide feedback and vote on the best ideas. However (don’t tell anyone), you can use UserVoice for free inside your own company to get feedback and ideas from your employees.
Effective internal communications flow both ways. If you consider work reports an important IC tool (and you should), do take a good look at WorkDone. Along with Bitrix24, it’s one of the few tools that’s available on your mobile as well as PC.
OpenLMS is a free open source learning management system. It does require that you are a techsavvy person, but what you get in return is ability to create employee training courses and interactive employee manuals.