True Conspiracy

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Sunday, July 27, 2014

Lead Generation 101

For a business to be profitable, you need customers. Customers start from leads, and leads can come to you either through word of mouth or as a response to advertising. They can also find you through the search engines – that is, if you’re doing SEO (search engine optimization) right. That said, here are five things you can do to generate more incoming leads:

1. Start a company blog 

Gone are the days when weblogs were synonymous to personal online journals. These days, companies are positioning blogs as an online marketing strategy, no matter how un-sexy the thought of regular posting may be. 
By starting a company blog, your website ceases to become just an online brochure with product/service information, contact details, and such. Blogging gives your company a voice, an opportunity to be seen as an industry expert by providing your target audience with the educational information they need to make an informed purchasing decision. It also allows you to answer pressing industry questions and engage your clients and prospects in healthy conversation. 
If readers find your inputs helpful and insightful, your blog posts can get shared and your brand introduced to new readers you can potentially turn into leads. 

2. Create great content 

Content is no longer king. Great content is, and understandably so. The Internet is literally underwater with content, hence, the terms “content shock,” “content fatigue,” and so on. Every day, people are bombarded with a great deal of content they’re likely unable to consume, which is why the content you put out there has to stand out from the crowd. Then again, what makes great content? As per Kissmetrics, the following are the characteristics of great content: 

• Original 
• Actionable 
• Has a strong headline 
• Provides answers 
• Maintains reporting accuracy 
• Engaging and thought-provoking 
• With images and video 
• Fluff-free 

Whether it’s for your own website or other content platforms, like sites you guest blog on, ensure that you’re creating no less than great content. When it comes to content marketing, quality trumps quantity every single time. 

3. Use CTAs 

Calls to action are essential for every website, and every single page of your site must have one, not just the Home and Contact pages. A call to action is an instruction you give your readers to invoke an immediate response. They are important because more often than not, people need prodding before they actually act on something. A call to action can be anything – read a related article, visit your website, download an e-book, claim a discount voucher, sign up for a free trial, join your mailing list, and others. Calls to action, or CTAs, can be placed in an email, your website, an e-book, a blog post – anywhere in your marketing, essentially. 

Remember though, your CTAs must not be obnoxious, as these can negatively affect user experience. 

4. Take advantage of social media 

Even for local and small businesses, social media is a vital marketing strategy, as it allows you to connect and interact with your followers. Timely quips – think Oreo’s blackout tweet at the Super Bowl – can even get your brand at the center of conversations. And then, there is social media’s link to search engine visibility. Neil Patel of Quick Sprout affirms that social is the new SEO. 

Now, if you’re looking for a specific demographic, like a job title or age range with specific interests, social media PPC (pay per click) advertising is worth looking into. Cheap PPC ads on Facebook can help increase the number of likes and/or shares for a YouTube video you want to go viral. Even your company’s Facebook page can benefit from this approach and significantly extend the reach of your future communications and campaigns. 

5. Create an email list 

If you haven’t tried it yet, creating an email list may seem like a daunting proposition, but if you’re looking for a long-term lead generation strategy, neglecting the power of an email list may actually hurt your business in the long run. 
While we now probably have all heard that the money is not in the list, it’s a known fact that people are likely to check their emails every day, and email lists are a great way to rapidly and effectively disseminate messages to your subscribers – people who have expressed desire to receive your messages by opting in to your list. One clear advantage of having an email list is that you own it and have full access to it. Facebook and Twitter may be popular now, but there’s no guarantee that they’ll stay that way forever. Cases in point: MySpace and Friendster.

See also: 

- Why your enterprise social collaboration strategy failed and what to do about it 
- Seventeen free remote employee management tools you should be using 
- 5 Email trends that will affect you and your business 
- 5 Simple Things You Can Do to Improve Workplace Productivity
- How to build successful inside sales team - tips from inside sales guru Josiane Feigon 
- Free SugarCRM alternative

Use promocode TIP10 when registering your free Bitrix24 account to get extra 10GB

Sunday, July 13, 2014

5 Email trends that will affect you and your business

1. Usage for personal communications is on decline 

Less than 40% emails in an average inbox are from other human beings according to Yandex (Europe’s biggest email provider). And that’s AFTER filtering spam out. The rest are ‘automatic messages’ – registration confirmation, notifications of different sorts, newsletter and e-commerce related messages, including coupons. When is the last time you wrote an email to your close friend or relative? Probably a while ago. Chances are you use Facebook, Skype, Facetime, iMessage or Snapchat to communicate with those who are closest to you. 

2. The rise of email-less collaboration. 

Over two billion dollars have been invested in tools built specifically to replace email at work. Yammer was bought by Microsoft for a cool 1.2 billion dollars. Jive Software raised over $160 million dollars through IPO in 2011. Facebook cofounder Dustin Moskovitz left the “mother company” and raised over 30 million dollars to create Asana - project management solution with the slogan ‘Teamwork without email”. Citrix has purchased Podio for more than $50 million. Atlassian and Slack are taking a swing at email. And it’s working. You don’t have to convince Generation Y that there are better ways to collaborate then send emails back and forth. Or that Dropbox is a better way to share files than attaching them to emails. 

3. Email marketing is …sick 

Is email marketing dead? Email marketers will try to convince you otherwise. We are not trying to start holy wars here. But email marketing has been under a lot of pressure lately. The problem is this – you can still use email rather effectively to market to your existing clients or prospects, especially the ones that you’ve recently acquired. That works well. However, you can no longer use email marketing to attract new customers. Renting email lists or buying advertising in email newsletters no longer works, as most marketers can attest. Nor does creating squeeze pages in hopes of creating a large mailing list – by some estimates more than 85% of subscribers stop reading newsletters they subscribed to within 12 months. To quote the aforementioned Muskovits: “We’ve hit peak email”. And really that’s OK. We’ve been there with snail mail, with radio, television and print. Things change. Insisting that you can still make a ton of sales through fax blasting just like you did in the 1980s isn’t a good strategy (hint: just google ‘social CRM’). 

4. Email goes mobile 

According for Litmus, 41% of all emails are now opened from smartphones or tablet PCs. For Gmail than number even higher – 68%. This mobile trend has a lot of implications and not just mobile-friendly email formatting. You’ve probably noticed that when people respond to your emails from their phones, the answers tend to be very short. And since mobile phone is usually with a person 24/7, this blurs the line between personal time and work. Should you answer an email you received from your co-worker on Sunday evening right away or should you wait until you get to work on Monday? 

5. The rise of Intelligent Inbox 

Rules and filters for your email client are nothing new. But very few people actually use them. With ‘intelligent inbox’ there are very few rules that you need to set manually. The rest is done automatically. Intelligent inbox knows when you receive Facebook or Twitter notification and puts them in Social folder. They know when you receive PayPal receipts or coupons. And they respond to your behavior. For example if subscribed to a newsletter and actually read it – it will be treated as important. But once you stop reading it and skip a few, it’ll be moved to ‘Rest’. The leaders of Intelligent Inbox are Sanebox and Gmail, but there are a lot of other companies who think out of the box about the inbox. Some companies, like Streak, think about the inbox as CRM, while others, like Flow or AnyDo, believe that you should be able to convert emails to tasks with one click. And that’s just the beginning. 

See also: 

- Email lifehacks from a productivity guru who checks his inbox only twice a week 
- Why your enterprise social collaboration strategy failed and what to do about it 
- Seventeen free remote employee management tools you should be using 
- Bitrix24.Mail - free company mail server inside your intranet 
- Free online HR tools

Use promocode TIP10 when registering your free Bitrix24 account to get extra 10GB

Saturday, May 10, 2014

What is mobile HRMS?

#4 – Mobile HRMS

While mobile HRMS is currently not the most popular social HR tool, as smartphones and tablets become ubiquitous, it’s only natural for HR professionals to expect that their human resources management system is mobile enabled. Mobile HRMS solutions still vary from vendor to vendor in terms of features available, but a typical mobile human resources management system comes with:

Employee directory

Mobile employee directory lists all current employees in alphabetical order and lets you quickly find necessary person.

Employee profile

Employee profile contains employee name, photograph, contact information, current position, department, birthday, skills and other information. Most mobile HRIS solutions allow you to contact (call or send a message) employee directly from the profile page.

Mobile intranet
If your HRMS combines features if intranet and HRIS (human resources information system) as is the case with Bitrix24, you can use your mobile HRMS to access company intranet in order to read, post and comment on recent intranet activities.

Calendar and tasks

Scheduled events and tasks are accessible by employees in Bitrix24 mobile HRMS.

Chat and instant messages

In most mobile HRMS solutions employees can send private messages and participate in group chats, making it a secure alternative to WhatsApp and other group messengers.


You can also use mobile HRMS to access personal, group or company files. This is very convenient when you are away from your work PC and need to look at someone’s resume urgently.

Bitrix24 HRMS is 100% free for up to 12 users.

See also:

Social HR Explained - Social Intranet
Social HR Explained - Employee Self Service
Social HR Explained - United Communications
Social HR Explained - Mobile HRMS
Social HR Explained - Social Task Management
Social HR Explained - Social Document Collaboration

Sunday, March 30, 2014

10 Ways To Boost EShop Sales

Tip of the day - Need company name? Try crowdsourcing

"At Squarespace, we noticed that the things that make a big difference can seem very small," Atkinson said. "For instance, changing the color of a button on our site increased sales. We also found that you can double conversions just by moving some key phrases from the left side to the right."

Based on data SumAll collected, here are 10 tips for turning traffic into sales:

1. "My" works better than "your." "'Start my free trial now' will get more clicks than 'Start your free trial now'," Atkinson says. "The word 'my' suggests to people that it's already theirs, so why not claim it?"

2. If your service is free, emphasize that. Adding "100% free" or "Get started for free" will always help boost conversion. When SumAll added "100% free" to its site's headline, sales jumped by 18%.

3. Reassure potential customers that privacy is respected. When asking for an email address, "make sure to clearly state that it's for your eyes only -- for example, 'We won't ever sell your information. We hate spam too'," Atkinson says.

4. Use active phrases on buttons. "Don't ever label buttons with the word 'Submit'. It isn't descriptive enough," said Atkinson. "Instead, make sure the button says something like 'Get instant access'."

5. Colors matter, and orange buttons encourage people to buy. The reason behind it is a bit of a mystery, but Atkinson thinks it's partly because "sites like Amazon and eBay have so popularized orange buttons that they've become what people expect."

6. Placement matters. On your homepage, make sure images and videos are on the left, while the call to action is on the right. "Western audiences tend to read from left to right, so this simple tweak is surprisingly effective," Atkinson said. At SumAll, this one change boosted conversion by 5%.

7. Personalize recommendations. Use product badges to indicate when something is "new" or a "staff pick" or "just for you." Small as it seems, it goes a long way toward encouraging browsers to buy.

8. Be consistent. Make sure the copy and design of your advertising matches the copy and design of your site, Atkinson advised. "Breaking this continuity, which is a kind of 'scent trail' between ads and online pages, can seriously hurt conversion."

9. Be cautious about using videos. "Those fancy videos startups love can cut both ways," Atkinson observed. SumAll has seen videos discourage conversion as often as they improve it, especially if they're too long. After about 90 seconds, potential customers tend to get bored and wander off.

10. Constantly test what works and what doesn't. Even basics like your company's slogan should be reevaluated. When SumAll changed the tag line on its site from "The world's best tracking tool" to the friendlier "All your social media in one place," conversions shot up by 60%.

[Via - CNNMoney]

What Is Social HR? What Is Social Intranet?
Social Collaboration Tips To Save You From Failure
Five Small Business Tools Leveraging The Power Of Social
Free Remote Employee Management Tools
Free Online Lead Management Tools

Saturday, March 08, 2014

Free Remote Collaboration Tools

It might sound as a cliché, which doesn't make it any less true, but the nature of workforce is changing. More and more people are telecommuting, working in geographically dispersed teams or hiring/offering their service as freelancers.
Try googling 'telecommuting tools' or 'remote employee management tools' and you get articles that recommend using 10 different tools for 10 different things - Skype for face-to-face meetings, Dropbox for file sharing, Google Docs for working with documents, and so on. That's the wrong way to go. If you want to manage your geographically dispersed team or teleworkers effectively, all the tools should be in one place easily accessible by everyone, just like they are in Bitrix24.
Here is a list remote employee management tools available in free Bitrix24 plan
1.     Private social network
2.     Group chat
3.     Videocalls and videoconferencing
4.     Telephony
5.     Group tasks and group projects (workgroups)
6.     Shared team calendars
7.     CRM and sales team management
8.     Lead management and email marketing
9.     Invoicing
10. Bitrix24.Drive for online storage and file sharing
11. Online document management with multiuser editing
12. Time tracking and employee workload planning
13. Daily planner
14. Team checklists
15. Workflow automation
16. Mobile workforce management
17. Employee self-service and HR tools
To repeat, these are all available to you at no cost as long as your team is 12 users or less (you can buy extra 12 users for just $25 a month, if necessary).
Here is a list remote employee management tools available in paid Bitrix24 plans or the self-hosted edition.
1.     Remote employee training and learning management
2.     Time management
3.     Work reports
4.     Extranet
5.     Helpdesk and ticketing
6.     Meetings and briefings
7.     Records management
Additional tools and integrations with third party solutions are available in Bitrix24 Marketplace and are provided by Bitrix24 partners.
Happy remote collaboration to you!

[Via - Free Remote Collaboration Tools]

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